January 9, 2007

FLASH: Apple Introduces AppleTV, iPhone, Changes Company Name in Best Keynote in Years

Note: This is a "bare-bones" announcement; editorial comments/analysis to follow as needed

One of the most anticipated MacWorld San Francisco events just concluded 10 minutes ago, and Steve Jobs certainly lived up to the hype. It was, in a word, the best Apple Keynote in years In brief, Apple Computer, Inc., made the following MAJOR product introductions/announcements (in order of appearance):

1) APPLE TV - A previously hinted-at small set-top unit that can wirelessly stream media from any itunes-equipped computer in your home to your television. Ships in February. More info at the Apple site.

2) APPLE iPHONE - An UNBELIEVABLY REVOLUTIONARY All-in-one technology that fuses phone, media player and comunicator in one device that puts Blackberries to SHAME. Driven by a widescreen, touch-screen interface using the OSX experience, the unit syncs with all other technology, has a proximity/accelerometer sensor, visual voicemail, built-in integration with Google Search and Yahoo Mail, "knows where you are," has over 200 inclusive patents--and is a mere 11.6mm thick! The phone has a massive amount of additional innovations/features and can be seen here. It's called the iPhone, and will apparently retail for $499 and $599 (for 4gb and 8gb respectively) be available in June through Cingular ONLY. YOU MUST SEE THIS TO BELIEVE IT. WOW. JUST F**KING WOW.

3) Company Name Change - Due to the company's recent domination of the digital media world, and it's new entry into the communication world, Steve Jobs announces it will no longer be known as "Apple Computer, Inc." It will simply be called "Apple, Inc." This may seem minor, but it is anything but.

These developments are nothing less than business-world shattering. Any doubts of that will be quickly silenced when one notes that, during the keynote, APPLE shares went up a staggering 8%, RIM shares plummeted 6.5% and Palm shares shed 2.5%. Enough said.

Congratulations, Apple! The future is blindingly bright, and I'm happy to be a proud Apple user. More reports to follow.